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Seeking tourism profits, multinational hotel chains flocking to Greece

06/12/2024 06:26

While luxury resorts and 5-Star hotels are proliferating in Greece, trying to catch the wave of rising tourism and wealthy travelers, large international hotel chains are also investing as the country keeps gaining in popularity.

For all the expansion and interest, hotel penetration in Greece hasn’t tapped its potential and is far below competitive countries such as Spain and Italy but the presence of the chains is gaining.

Source: The National Herald