Measures to strengthen tourism were decided on by the ministerial committee presided over by Prime Minister Costas Simitis. The main axes of the decisions made were the strengthening of the Hellenic Tourism Organization (EOT) and the General Secretariat of Tourism of the Ministry of Development, the development of entrepreneurship in the tourist sector and the utilization of the Olympics for the promotion of Greece's tourist product.
As the Prime Minister said, Greece has strong comparative advantages when compared to other countries as far as tourism is concerned, and he characteristically mentioned the Olympics as well as elements such as cultural heritage, natural beauty environmental variety and the excellent climate. He pointed out that Greece's natural comparative advantages must be promoted and that these actions must be coordinated.
Presenting the decisions of the ministerial committee on an administrative level, Mr. Simitis pointed out that there will be greater specialization by EOT in issues of promotion, advertisement, public relations and statistical research. In that framework a special branch dealing with marketing will be formed. On its side the General Secretariat for Tourism of the Ministry of Development will be responsible for drafting and materializing the tourism strategy.
In the framework of entrepreneurship development in the tourist sector, Mr. Simitis announced facilitations for investment materialization in Greece on behalf of business groups. He also underlined the need to develop the institution of tourist residences and strengthening of investments in golf courses, health centers, agro-tourism infrastructure, etc. Regarding the above, he mentioned, there is a special provision in the developmental law.
Finally, in reference to the Olympics, he stressed that it will also be a great event for Greece's tourism, both because visitors will arrive in Greece from all over the world, and because current tourist infrastructure will be upgraded. “For this to happen, supply must be increased, especially in quality and quantity, and this development must be harmonious”, added the Prime Minister.
As the Prime Minister said, Greece has strong comparative advantages when compared to other countries as far as tourism is concerned, and he characteristically mentioned the Olympics as well as elements such as cultural heritage, natural beauty environmental variety and the excellent climate. He pointed out that Greece's natural comparative advantages must be promoted and that these actions must be coordinated.
Presenting the decisions of the ministerial committee on an administrative level, Mr. Simitis pointed out that there will be greater specialization by EOT in issues of promotion, advertisement, public relations and statistical research. In that framework a special branch dealing with marketing will be formed. On its side the General Secretariat for Tourism of the Ministry of Development will be responsible for drafting and materializing the tourism strategy.
In the framework of entrepreneurship development in the tourist sector, Mr. Simitis announced facilitations for investment materialization in Greece on behalf of business groups. He also underlined the need to develop the institution of tourist residences and strengthening of investments in golf courses, health centers, agro-tourism infrastructure, etc. Regarding the above, he mentioned, there is a special provision in the developmental law.
Finally, in reference to the Olympics, he stressed that it will also be a great event for Greece's tourism, both because visitors will arrive in Greece from all over the world, and because current tourist infrastructure will be upgraded. “For this to happen, supply must be increased, especially in quality and quantity, and this development must be harmonious”, added the Prime Minister.
3287.99
1275.09
