A group of local businessmen tries to create a brand of a modern Mediterranean city for Limassol, a pole of attraction for businessmen and tourists, so as to capitalize the development course of the past few years.
Their aim is by the end of the year Limassol to be ready “to promote its DNA, which makes it distinguish from other cities in the wider Mediterranean”, businessman and Limassol CCI Vice Chairman, Spyros Spyrou told StockWatch.
The businessmen called four foreign specialists on branding issues and selected FELIX BNI of Peter Economides to create the new brand of Limassol.
The firm “started work immediately with personal interviews of the local officials and other residents”.
“Our aim is to have the new dynamic brand of Limassol ready by the end of the year. This will reflect the essence of the city’s image as a tourist and business destination, as a destination of joy and celebration. As a city with residents free of xenophobia”, he said.
“This unique brand will be received by all, either they are foreign investors, lawyers, accountants, hoteliers, developers, bartenders or taxi drivers”, he added.
The effort to create an international brand in Limassol is in line with its development course in the past few years.
The Limassol City Council “managed first to take advantage of the EU funds for the co-funding of projects, such as the recreation of the historical city centre, the reformation of the seafront and that of Garilis river bed in a linear park. All three projects will be finalized by the end of 2012”.
“Also, the grand marina project, which is in progress and will upgrade further the tourist product of the city, the conversion of the old port into a fishing port, the reformation of the zoo as public park and the refreshing of the building frontages along the seaside have their own position to the branding effort”, Mr. Spyrou concluded.
Their aim is by the end of the year Limassol to be ready “to promote its DNA, which makes it distinguish from other cities in the wider Mediterranean”, businessman and Limassol CCI Vice Chairman, Spyros Spyrou told StockWatch.
The businessmen called four foreign specialists on branding issues and selected FELIX BNI of Peter Economides to create the new brand of Limassol.
The firm “started work immediately with personal interviews of the local officials and other residents”.
“Our aim is to have the new dynamic brand of Limassol ready by the end of the year. This will reflect the essence of the city’s image as a tourist and business destination, as a destination of joy and celebration. As a city with residents free of xenophobia”, he said.
“This unique brand will be received by all, either they are foreign investors, lawyers, accountants, hoteliers, developers, bartenders or taxi drivers”, he added.
The effort to create an international brand in Limassol is in line with its development course in the past few years.
The Limassol City Council “managed first to take advantage of the EU funds for the co-funding of projects, such as the recreation of the historical city centre, the reformation of the seafront and that of Garilis river bed in a linear park. All three projects will be finalized by the end of 2012”.
“Also, the grand marina project, which is in progress and will upgrade further the tourist product of the city, the conversion of the old port into a fishing port, the reformation of the zoo as public park and the refreshing of the building frontages along the seaside have their own position to the branding effort”, Mr. Spyrou concluded.
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