Greece expects about 15 million visitors in 2004, the Olympic year, and hopes the number will be maintained until 2010 and increase to 20 million by 2020, Greek National Tourism Organization Chairman Yiannis Patelis said. He urged tourism operators to provide competitive services (“an espresso in a plastic cup cannot cost 3.50 euros”) and not rely to too much on national promotion. A boost is expected from China — after its upcoming designation by the EU as an approved destination — where Greece plans to open a tourism bureau in Beijing and a consulate in Shanghai. Patelis presented the program for the Philoxenia tourism exhibition, scheduled to take place in Thessaloniki October 30 - November 2, where Russia will be the honored nation. Philoxenia will host 667 exhibitors from 30 countries. Thessaloniki hoteliers noted a 15 percent decline in the number of visitors to the city this year, with capacity utilization now being around 45 percent.