The Cyprus Tourism Organization decided to give emphasis to the promotion of Cyprus abroad in 2008. In his statements to the CNA, CTO Marketing Manager, Yiannis Metaxas said that the advertising campaigns in 2008 will reach £12 million and will show an increase of £1 million compared to last year.
The three main target markets are the United Kingdom, Germany and Russia. The campaigns will also include Ireland, Greece and Switzerland.
Mr. Metaxas stated that the CTO aims to attract middle and upper class tourists, as well as families with children and pensioners.
The three main target markets are the United Kingdom, Germany and Russia. The campaigns will also include Ireland, Greece and Switzerland.
Mr. Metaxas stated that the CTO aims to attract middle and upper class tourists, as well as families with children and pensioners.
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