StockWatch remains by far the most popular choice of internet users interested in financial information for the third consecutive year, according to an Evresis survey with a sample of 1083 persons visiting the web.
The financial crisis has boosted interest in financial information, pushing StockWatch traffic sharply up. It is worth noting that StockWatch users “download” around 300 thousand pages on a daily basis (source: Google Analytics).
With a 13-year independent presence in the media, StockWatch has been associated with “economy” as no other medium has.
On the question which website do you visit for financial information, StockWatch dominates the spontaneous responses of all those visiting the internet for financial information.
According to the survey, StockWatch receives 45.7% of responses, overshadowing all remaining sites, including those related to major media groups.
StockWatch is followed by SigmaLive, the English-language Bloomberg and Phileleftheros.
The results are even more important taking into account that unlike most aforementioned websites, StockWatch has independent internet brand (not related to large groups such as banks or media).
In telephone surveys, respondents may refer to brands they know, without necessarily visiting those websites.
The demographic profile of the StockWatcher
Unlike electronic traffic measurements (e.g. Google Analytics, OpenX), the Evresis survey gives a very informative picture of the demographic profile of the internet and StockWatch visitors.
Based on the survey, 57% of the internet visitors are of up to 24 years old and only 43% are over 24.
On the other hand, among those visiting the internet for financial information, only 10% are under 24 and 90% are over 24.
StockWatch visitors are even more concentrated in ages over 24, since for the third consecutive year, almost all stating that they visit the website are over 24.
The vast majority of StockWatch visitors are men with high income.
The survey was conducted for StockWatch on December 23-30, 2011 via telephone interviews of persons over 13 years, with random multistage stratified sampling. The statistical error is + / -3.1%.
The financial crisis has boosted interest in financial information, pushing StockWatch traffic sharply up. It is worth noting that StockWatch users “download” around 300 thousand pages on a daily basis (source: Google Analytics).
With a 13-year independent presence in the media, StockWatch has been associated with “economy” as no other medium has.
On the question which website do you visit for financial information, StockWatch dominates the spontaneous responses of all those visiting the internet for financial information.
According to the survey, StockWatch receives 45.7% of responses, overshadowing all remaining sites, including those related to major media groups.
StockWatch is followed by SigmaLive, the English-language Bloomberg and Phileleftheros.
The results are even more important taking into account that unlike most aforementioned websites, StockWatch has independent internet brand (not related to large groups such as banks or media).
In telephone surveys, respondents may refer to brands they know, without necessarily visiting those websites.
The demographic profile of the StockWatcher
Unlike electronic traffic measurements (e.g. Google Analytics, OpenX), the Evresis survey gives a very informative picture of the demographic profile of the internet and StockWatch visitors.
Based on the survey, 57% of the internet visitors are of up to 24 years old and only 43% are over 24.
On the other hand, among those visiting the internet for financial information, only 10% are under 24 and 90% are over 24.
StockWatch visitors are even more concentrated in ages over 24, since for the third consecutive year, almost all stating that they visit the website are over 24.
The vast majority of StockWatch visitors are men with high income.
The survey was conducted for StockWatch on December 23-30, 2011 via telephone interviews of persons over 13 years, with random multistage stratified sampling. The statistical error is + / -3.1%.
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