DIGITAL MARKETING PROGRAMME (DMP)

Now that 'online' is an integral part of a business, executives need to develop expertise to help their organisations understand the implications for business strategy. The internet and the field of Digital Marketing is now one of the most important sales and marketing channels available to businesses today. To help you create effective digital marketing strategies, CIIM Executive Education offers the Digital Marketing Programme. By exploring social networking, mobile marketing, email campaigns, banner advertising, online communities, viral marketing, wikis, and blogs, you will learn how to build brands in a highly networked world.

We have invited leading digital marketing practitioners who run and deliver online marketing campaigns on a daily basis and therefore base their training on their experiences and will use real life examples and case studies throughout the course.

The programme offers a great opportunity to gain exposure to the latest methods, techniques and tools for improving the organisation's digital marketing and brand-building efforts.

The DMP is designed for those with responsibility for developing or implementing an organisation’s online marketing strategy, as well as other managers with direct responsibility for the company’s marketing functions, including, marketing managers, marketing executives, small business owners, IT managers and executives.

The DMP consists of five sessions of one day each that will be held from 18 October 2011 until 6 December 2011.

For more information please contact the CIIM Executive Education Team by calling 22462246, or electronically at [email protected] or visit our web-site www.ciim.ac.cy