In 2011 the CIIM Executive Education Department, innovated by offering the first full Digital Marketing Programme for Cyprus executives and business leaders, which was warmly received, making it one of the most successful programmes of the year. Continuing its commitment to providing the best education available globally for companies and individuals who are looking to be at the forefront of the latest Digital Marketing practices, the CIIM continues the sold out programme for a second year, starting March 2012.

The course is designed for those with responsibility for developing or implementing an organisation’s online marketing strategy, as well as other managers with direct responsibility for the company’s marketing functions, including, marketing managers, marketing executives, small business owners, and IT managers and executives. Last year’s participants include executives from Papaellinas Group, Cyprus Airways, Bank of Cyprus, CYTA and Top Kinisis Travel.

Taught by leading international digital marketing practitioners who run and deliver online marketing campaigns on a daily basis, the program focuses on giving participants the latest tools and practices, to build their online branding strategy and engage with customers online through Search Engine Marketing, Online Advertising, Affiliate Marketing, Mobile Marketing, E-mail Marketing, Web Analytics, Planning Digital Marketing Campaigns and Social Media Marketing (Integrating Facebook, Twitter and LinkedIn onto your marketing strategy).

Participants will learn how to plan, implement and manage a comprehensive digital marketing strategy for their organisation, and to integrate digital marketing tactics into the overall marketing strategy of the Company, as well as to maximize the performance of its online marketing investments.

Upon successful completion of the Digital Marketing Programme participants receive certificate from CIIM and also have the option to receive a Diploma from the Digital Marketing Institute which involves optional submission of an additional assignment documenting their online marketing plan / strategy for a case study.

The Digital Marketing Programme is taught in five one-day sessions from March to June 2012 and is partly subsidized by the HRDA. For more information please contact the CIIM Executive Education Team by calling 22462246, electronically at [email protected] or visit www.ciim.ac.cy.