Celestyal has unveiled a new-look website in line with this year’s refreshed brand identity, as part of its plans to boost its digital presence.

The new platform introduces several key features designed to enhance the customer experience and simplify the booking process. Central to this is the ‘frictionless booking system’ and ‘personalised customer journeys’, which improve site navigation and allow users to explore areas of interest in greater depth. A dynamic new homepage guides visitors through the Celestyal destination hub, leading to detailed itineraries and creating a smoother, more enjoyable booking experience.

An improved itinerary search tool will deliver tailored results based on guests’ preferences and an AI-powered CelestyalPay option will allow guests to plan their pre-purchased specialty food and drinks tab based on their predicted consumption, in order to receive a top-up bonus amount from the cruise line.

The site also offers enhanced destination content to inspire and inform users throughout their journey, while its mobile-first design ensures a fully optimised experience across all devices.

Tim Locke, Director of eCommerce at Celestyal, said: “The new user-centric design brings a fresh, modern look that aligns with our brand identity and overall strategy of creating unmissable experiences. It enhances user engagement, improves navigation and provides a more personalised experience, ultimately driving higher customer satisfaction and ensuring a seamless process for all users.”

Lee Haslett, Chief Commercial Officer at Celestyal, said: “As a challenger brand, we’ve made some bold moves in recent times, and our new website is no different. It represents the next chapter in our digital strategy, as we look to supercharge our online offering. It features an intuitive experience that is rich in storytelling to allow our guests to immerse themselves in our itineraries from the very start.”

For more information visit celestyal.com or call 211 1996471.