Success in globalisation and delivering growth lies in the ‘how’

When it comes to delivering growth in new markets, the ‘where and why’ are rarely in doubt. The real challenge is ‘how?’
PwC has researched the experiences of leading international companies and used data from some 1,250 CEOs to find a framework which will help business leaders make the most of opportunities and avoid common pitfalls.

Tony Poulter, global head of Consulting at PwC comments: “For many companies globalisation is essential, not an option; but it’s still risky, with many failures as well as successes. This work identifies three key priorities to get things right”.

The three priorities are

• Be wary of a precise 7-10 year plan. Look at a broad range of outcomes including tougher scenarios and bolder innovations.

• Balance objective and entrepreneurial instincts. Identify the right business information to help de-risk key decisions

• Get ready for deeper collaboration in your priority markets. Focus on the broader needs of the country as well as your commercial objectives.