For the past one year the Cyprus International Institute of Management (CIIM) has been running the most powerful and comprehensive Digital Marketing Programme in Cyprus, which is focused on giving the skills and knowledge required to create digital marketing professionals that lead the market. Continuing its commitment to providing the best education available globally for companies and individuals who are looking to be at the forefront of the latest Digital Marketing practices, the CIIM continues the sold out programme for a second year, both in Nicosia and in Limassol starting from October 2012.

Globally as well as locally there is a shortage in qualified digital marketing professionals, therefore, the Digital Marketing Programme was developed by CIIM in association with the Digital Marketing Institute, to bridge this skills gap in the market. Companies who have trained their executives in this programme the past one year include Papaellinas Group, Zorbas, Ayioi Anargyroi Spa Resort, Democratic Rally, Fiducenter, Media Trends, Life Pharma, Alpha-Mega Hypermarkets, Cyprus Airways, Bank of Cyprus, CYTA , CTC Automotive, Lordos Plastics and Top Kinisis Travel.

The course is designed for those with responsibility for developing or implementing an organisation’s advertising and online marketing strategy, as well as other managers with direct responsibility for the company’s marketing functions, including, marketing managers, marketing executives, small business owners and IT managers and executives.

Taught by leading international digital marketing practitioners who run and deliver online marketing campaigns on a daily basis, the program focuses on giving participants the latest tools and practices, to build their online branding strategy and engage with customers online through Search Engine Optimization, Pay Per Click Marketing, Digital Display Advertising, Affiliate Marketing, Mobile Marketing, E-mail Marketing, Web Analytics, Planning Digital Marketing Campaigns and Social Media Marketing.

Participants will learn how to plan, implement and manage a comprehensive digital marketing strategy for their organisation, and to integrate digital marketing tactics into the overall marketing strategy of the Company, as well as to maximize the performance of its online marketing investments.

Upon successful completion of the Digital Marketing Programme participants receive certificate from CIIM and also have the option to receive a professional Diploma from the Digital Marketing Institute which involves optional submission of an additional assignment.

The Digital Marketing Programme is taught in five one-day sessions from October to December 2012 both in Nicosia and in Limassol and is partly subsidized by the HRDA. For more information please contact the CIIM Executive Education Team by calling 22462246, electronically at [email protected] or visit www.ciim.ac.cy.