The total turnover of the thousands spots appeared on TV in the first eight months of 2008 recorded an increase of 20%, which shows that the Cypriot businesses deal successfully with the credit crunch. The companies’ budgets surged to €149 million from €123 million last year, while banks ranked first in advertisements with the launch of their new depository and lending products, as well as their credit cards. Banks were followed by the super markets, the car makers, the electrical appliances and the magazines. The political parties’ spots showed a sharp increase to €1.9 million.
According to figures that StockWatch secured by AGB, the banks spent €8,946,399 in the first eight months of 2008 against €7,500,284 last year (+19.28%) and rank second in the AGB table compared to fourth in 2007.
The super markets increased the amounts spent for advertising purposes by 28.90%.
The strong competition among the super markets, their special offers and the Commerce Ministry’s “price observatory” in the past year have pushed the advertising budgets of the biggest super market up lately.
Specifically, in the first eight months of the year the super markets spent €10,124,087 compared to €7,854,468 in 2007.
Viewers have also been bombarded by the magazine spots. Magazines spent €8,404,712 compared to €7,737,803 in the corresponding period of 2007.
Although the amounts are quite high, only some of them ended in the TV channel’s funds due to various agreements for the exchange of advertisements with publishing houses.
The amounts spent for telemarketing were more or less the same as last year. Although teleshopping fell to the 4th place in 2008 (it ranked first in 2007), the amounts spent are the same.
In the first eight months of 2008, the amounts spent were of €8,027,130 compared to €8,669,592 in the corresponding period of 2007.
The amounts spent by the banks for the credit card spots showed a slight decrease of €1 million to €4,203,843 from €5,222,803.
The world recession seems to have affected car sales too, since importers reduced their advertising campaign by €1 million. In the first eight months of 2008 they spent €5,919,123 against €6,219,890 in the corresponding period of 2007.
According to figures that StockWatch secured by AGB, the banks spent €8,946,399 in the first eight months of 2008 against €7,500,284 last year (+19.28%) and rank second in the AGB table compared to fourth in 2007.
The super markets increased the amounts spent for advertising purposes by 28.90%.
The strong competition among the super markets, their special offers and the Commerce Ministry’s “price observatory” in the past year have pushed the advertising budgets of the biggest super market up lately.
Specifically, in the first eight months of the year the super markets spent €10,124,087 compared to €7,854,468 in 2007.
Viewers have also been bombarded by the magazine spots. Magazines spent €8,404,712 compared to €7,737,803 in the corresponding period of 2007.
Although the amounts are quite high, only some of them ended in the TV channel’s funds due to various agreements for the exchange of advertisements with publishing houses.
The amounts spent for telemarketing were more or less the same as last year. Although teleshopping fell to the 4th place in 2008 (it ranked first in 2007), the amounts spent are the same.
In the first eight months of 2008, the amounts spent were of €8,027,130 compared to €8,669,592 in the corresponding period of 2007.
The amounts spent by the banks for the credit card spots showed a slight decrease of €1 million to €4,203,843 from €5,222,803.
The world recession seems to have affected car sales too, since importers reduced their advertising campaign by €1 million. In the first eight months of 2008 they spent €5,919,123 against €6,219,890 in the corresponding period of 2007.
3287.99
1275.09
