Louis Hotels Ltd, a subsidiary of Louis Cruise Lines Ltd, is pleased to announce that it has entered into an agreement with the IBEROSTAR GROUP. This new strategic agreement underlines Louis Hotels’ commitment in cooperating with the leading international organizations in the sector.
As per the terms of the agreement, Louis Hotels will have the exclusive rights for the use of the IBEROSTAR name and brand for the markets of Cyprus, Corfu and Zante. Based on the above, as from 1st January 2004, Louis Ledra Beach in Paphos, Louis Kerkyra Golf in Corfu and Louis Plagos Beach in Zante will be branded under the IBEROSTAR name as: Iberostar Ledra Beach, Iberostar Kerkyra Golf and Iberostar Plagos Beach.
It has to be noted that the management of the aforementioned hotels is to remain with Louis Hotels. However, the Iberostar brand coupled with the control systems and consultancy services, which will be provided by the latter, are expected to lead to the further upgrading of the hotels and the services provided.
The inclusion of these three hotels in the sales network of the Iberostar Group and their promotion through these channels in the European market are expected to increase their occupancy rates. This strategic cooperation is indicative of Louis Hotels’ efforts in targeting the central European market at a greater extent.
Iberostar Group is Spain’s market leader in tourism and one of the largest of its kind in Europe, with a track record of 70 years. The group combines hotels, tour operating, travel agency, incoming agency, airline and airline broker activities under one roof. Finally, it should be noted Iberostar Hotels & Resorts operates 68 hotels in 11 countries.
As per the terms of the agreement, Louis Hotels will have the exclusive rights for the use of the IBEROSTAR name and brand for the markets of Cyprus, Corfu and Zante. Based on the above, as from 1st January 2004, Louis Ledra Beach in Paphos, Louis Kerkyra Golf in Corfu and Louis Plagos Beach in Zante will be branded under the IBEROSTAR name as: Iberostar Ledra Beach, Iberostar Kerkyra Golf and Iberostar Plagos Beach.
It has to be noted that the management of the aforementioned hotels is to remain with Louis Hotels. However, the Iberostar brand coupled with the control systems and consultancy services, which will be provided by the latter, are expected to lead to the further upgrading of the hotels and the services provided.
The inclusion of these three hotels in the sales network of the Iberostar Group and their promotion through these channels in the European market are expected to increase their occupancy rates. This strategic cooperation is indicative of Louis Hotels’ efforts in targeting the central European market at a greater extent.
Iberostar Group is Spain’s market leader in tourism and one of the largest of its kind in Europe, with a track record of 70 years. The group combines hotels, tour operating, travel agency, incoming agency, airline and airline broker activities under one roof. Finally, it should be noted Iberostar Hotels & Resorts operates 68 hotels in 11 countries.